STAND UP TO CANCER (SU2C)
is a groundbreaking movement that accelerates innovative cancer research and gets new therapies to patients quickly to save lives now.
It facilitates collaboration among the best and brightest in the cancer community, funding scientists from different institutions who work together on “Dream Teams.” By galvanizing the entertainment industry’s resources, SU2C creates awareness and builds broad public support for this effort.
Visual Eyes Eyewear, Inc. is a proud sponsor of Stand Up To Cancer (SU2C). Show your support when you wear Stand Up To Cancer eyewear. 100% of donated proceeds go directly to Stand Up To Cancer to support cancer research.
THE COLLECTION
Created through the partnership between Visual Eyes Eyewear and Stand Up To Cancer, the collection combines modern, wearable design with a meaningful mission: helping support cancer research through every purchase.
The collection consists of:
- Purpose-driven style — Fashion-forward optical frames designed to make a statement beyond appearance.
- Bold, expressive colors & details — Styles range from timeless neutrals to vibrant patterns and modern color fades that celebrate individuality and strength.
- Comfort-first construction — Lightweight materials and everyday wearability built for all-day confidence.
- Accessible value — Premium design and quality while maintaining strong value for independent optical retailers and patients.
- Giving back — A portion of proceeds supports Stand Up To Cancer’s efforts to accelerate groundbreaking cancer research and bring new therapies to patients faster.
See Good. Do Good.
At Visual Eyes Eyewear, giving back is part of our vision. A portion of every SU2C EYEWEAR purchase is donated to Stand Up To Cancer to help fund life-saving research and support those affected by cancer.
